Eddie Bauer Is the style star of sundance
For the second consecutive year, Eddie Bauer hosted a branded activation known as The Eddie Bauer Adventure House at the Sundance Film Festival in Park City, Utah. Located on popular Main Street, it was the go-to daytime destination for celebrities and media in addition to Hollywood influencers and tastemakers who attended the iconic festival.
As Eddie Bauer’s PR partner, Fifteen Minutes was tasked with delivering media attendance and coverage among entertainment (consumer and trade), fashion and lifestyle verticals for the Adventure House and evening preview of a new collection designed with Hollywood’s stylist to the stars, Ilaria Urbinati.
Fifteen Minutes’ secured coverage included stories on the hottest Sundance 2015 invite lists, interviews conducted with top entertainment broadcasts such as E! and Extra, fashion credit from celebrities spotted around town in Eddie Bauer apparel, photo placements in every major weekly entertainment magazine and website in addition to interviews with Ilaria Urbinati in leading fashion outlets such as Women’s Wear Daily.
Fifteen Minutes surpassed previous years’ media totals, generating well over 1 billion impressions around Eddie Bauer’s presence at Sundance 2015.